Imitation meat grows popular Californian company positive of new products2019.11.01
BEYOND Meat is facing a growing field of competitors but on 28 October, it raised its sales forecast for the year, citing its leading role in a new wave of vegetarian products intended to more closely mimic meat.
The El Segundo, California (加州), company noted the multiple fast-food chains offering its patties made with pea protein and other ingredients, including Dunkin’ Donuts and Carl’s Jr. It said McDonald’s also recently announced a test of a Beyond Meat burger in Canada (加拿大).
“I have every expectation that this test will result in more work with McDonald’s,” CEO Ethan Brown said during a call with financial analysts on 28 October.
The upbeat sales forecast comes as Beyond Meat and rival Impossible Foods are facing more competition, including from food industry giants like Nestle and Tyson that are also looking to tap into the demand for plantbased options.
It is also not yet clear how much the popularity of such meat alternatives will grow or how long the trend will last.
Tim Hortons, for example, recently said it would not move forward nationally in Canada with a test of Beyond Meat patties. But Brown said that decision is “inconsequential” to Beyond Meat’s growth and that the success of its products in restaurants and fast-food chains depends on whether they are clearly marketed.
Other chains have reported better early results. Earlier on 28 October, Burger King said the Impossible Whopper it began offering nationally in August helped bring in new customers. The fast-food chain did not provide details on how much the burger contributed to US sales, but said it sees momentum for continued growth for plant-based options.
Burger King and Tim Hortons are both owned by Restaurant Brands International.
In supermarkets, Beyond Meat said it is not seeing less shelf space for its products even as other options have popped up. The company said grocers are simply devoting more overall space to plant-based options. It said its repeat purchase rate in supermarkets is around 45 percent.
For three months, ending 28 September, Beyond Meat’s sales more than tripled to US$92 million (HK$721 million) from the year-ago period and its net income was $4.1 million, marking its first quarterly profit. The company, which went public in May, said it now expects revenue of $265 million to $275 million for the year. It previously forecast sales of more than $240 million.
Beyond Meat Inc’s stock nevertheless tumbled more than 9 percent to $95.70 in after-hours trading. The company noted its early investors are now able to sell their shares. It also announced that board member Gregory Bohlen, co-founder of a venture capital firm, was stepping down, shrinking the size of its board to 9 members.
(This article is published on the Student Standard on 01 November 2019)