Green living gets cautious nod2016.02.24
PEOPLE in Hong Kong are well aware of the need to promote sustainable development, but are not too happy about digging deeper into their pockets to pay for it.
This is what the Consumer Council (消費者委員會 ) found in what is believed to be the first sustainable consumption study in the world, with 1,000 citizens polled last August and September.
The council also found that sustainable products are an untapped market as 77 percent of respondents said they are prepared to pay 5 percent more for such goods if they have sufficient information.
According to the poll, 38 percent said they are concerned about the environment, with the young and middle-aged showing greater concern than the elderly.
More than 60 percent said they use energy-efficient appliances and carry their own shopping bags. But they are reluctant to use less air conditioning or reduce travel by plane.
Respondents said they bought sustainable products for environmental protection, energy conservation and consideration for future generations.
Factors that deter consumers from buying such products include the lack of information, higher cost and difficulty in
Only half the respondents would usually buy such products.
Hong Kong consumers scored well in awareness (average score 74), behaviour (69) and readiness (65), but a relatively low 48 in a sub-index, the willingness to purchase sustainable consumption products.
“There is still a big gap between belief and action, and there is still a long way to go,” council chairman Wong Yuk-shan (黃玉山) said. “We believe sustainable products is virgin ground with great market potential”.
(This article is published on The Student Standard on 25 February 2016)
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