Health body takes aim at food marketing
Health body takes aim at food marketing

The World Health Organisation (WHO) says governments should make more effort to control the marketing of unhealthy food aimed at children.

It warned in a report published in early November that some companies use digital analysis and geographical positioning data to change their advertisements to fit different groups of potential customers, especially vulnerable children. The organisation urged governments to ensure that food containing too much fat, sugar or sodium, is not marketed to people under the age of 16.

According to WHO, most of the current laws on unhealthy food do not apply to digital marketing, or do not protect adolescents. The report states that the food industry is targeting children by appealing to their emotions and they would then tell their friends.

(This article is published on Goodies on 16 November 2016)