ViuTV set for April launch2016.03.07
HONG Kong is set to have its first new free television service in over three decades. Free-to-air ViuTV, owned by PCCW, will be launched on 6 April.
Hong Kong only has two free television stations – TVB and ATV, which will go off air on 1 April – since Commercial Television (佳藝電視) went off air in 1978 after running for just under three years. The coming of ViuTV is expected to spur a war in the market which has long been dominated by TVB.
ViuTV general manager Lofai Lo Ting-fai (香港電視娛樂ViuTV總經理魯庭暉) said the very existence of the new TV station is to “offer choices to the local audience” and introduce competition to the market. “I think it will effectively boost production qualities for market participants,” Lo said.
ViuTV is a 24-hour channel. Programmes will include locally produced shows, dramas, and live football matches. But ViuTV’s prime time will mostly be dedicated to reality shows, Lo said. One such show will include an episode featuring Legislative Council president Jasper Tsang Yok-sing (曾鈺成) going on a trip with radical lawmaker ‘Long Hair’ Leung Kwok-hung (梁國雄).
News programmes will be divided in to two half-an-hour sections every day at 6 and 8pm.
Animation shows will be on after midnight, with imported programmes from Japan such as One Piece and Tokyo Ghoul. An English channel will be added before March next year.
ViuTV will launch publicly at midnight on channel number 99, but only for those with digital terrestrial TVs.
Due to poor performance, ATV’s licence has not been renewed and will expire by the end of March.
(This article is published on Junior Standard on 4 March 2016)
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