SHAM Shui Po, one of Hong Kong’s oldest districts as well as a food and electronics hub, has had a HK$12 million facelift.
Cashing in on its traditional appeals while giving it a modern twist, the Hong Kong Tourism Board (HKTB, 香港旅遊發展局) is promoting it as a must-see tourist destination.
Through its recently-launched ‘Hong Kong Neighbourhoods – Sham Shui Po’ (香港．大城小區－深水埗) programme, the board will give visitors an insight into the district, including new arts and handicrafts shops that ooze culture.
One founder of a leather shop said he chose Sham Shui Po because the district provides everything he needs to design and make leather products.
These shops are among 65 spots depicted in the recommended Sham Shui Po walking routes that introduce the district’s history, creative trends, and culinary hotspots.
HKTB chairman Peter Lam Kin-ngok (林建岳) said since self-guided travels are more popular nowadays, more tourists tend to look for unique local characteristics.
He said, “The shops in the big shopping malls all around the world are pretty much the same. But when you come to Sham Shui Po, you find unique local characteristics. It’s the place where you can find local designer shops and experience the unique
characteristics of Hong Kong. We hope to promote it to the world.”
(This article is published on Junior Standard on 18 September 2018)
Sham Shui Po – Every Bit Local
HKTB launches Sham Shui Po promotion