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粟米片有「淑女版」? 2018.03.02
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墨西哥粟米片零食品牌Doritos 近日傳出將會推出「淑女版」, 特點是不太黏手和容易咬, 讓女性在公眾場所可以低調地吃,不會發出太大聲響和不顧儀態地舔手指。消息傳出後, 大量網民批評這是多此一舉, 更有女性組織批評「淑女版」零食將會強化大眾對女性的刻板印象, 令人厭煩。由於批評聲音愈來愈大, 粟米片公司其後澄清, 公司無意推出「淑女版」粟米片, 這只是一場誤會。

mò xī gē sù mǐ piàn líng shí pǐn pái jìn rì chuán chū jiāng huì tuī chū shū nǚ bǎn tè diǎn shì bú tài nián shǒu hé róng yì yǎo ràng nǚ xìng zài gōng zhòng chǎng suǒ kě yǐ dī diào de chī bú huì fā chū tài dà shēng xiǎng hé bú gù yí tài de tiǎn shǒu zhǐ xiāo xī chuán chū hòu dà liàng wǎng mín pī píng zhè shì duō cǐ yì jǔ gèng yǒu nǚ xìng zǔ zhī pī píng shū nǚ bǎn líng shí jiāng huì qiáng huà dà zhòng duì nǚ xìng de kè bǎn yìn xiàng lìng rén yàn fán yóu yú pī píng shēng yīn yù lái yù dà sù mǐ piàn gōng sī qí hòu chéng qīng gōng sī wú yì tuī chū shū nǚ bǎn sù mǐ piàn zhè zhǐ shì yì chǎng wù huì

Rumor has it that Doritos, the tortilla chips brand, will soon release “Lady Doritos”, which is not as sticky and crunchy. This is to let women eat the chips in public without being noticed, as they will not make much noise or force the woman to lick her fi ngers clean. Many netizens criticised the idea as useless, and some feminist groups also said the chips would re-enforce annoying stereotypes of women. Because of all the criticism, Doritos has to clarify that the company does not plan to release a ladies’ version of the chips and it was all a misunderstanding.

性別刻板印象
社會對男女角色有一些約定俗成的固有印象,例如男生數理能力較強,女生文科表現較好等。這些印象表達了人們對男女角色有不同期望和看法,但如果想法過於刻板,便會形成偏見。

文︰黃鳳韻 英譯:Alexandra Kwan 圖︰星島圖片庫、網上圖片

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  1. 哪一項不是「淑女版」粟米片的特點?
    容易咬
    不太黏手
    口味較甜

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