會員登入
 
Sweden invites world to call its citizens 2016.04.12
15407 15407

SWEDEN has come up with a new idea to boost tourism.

It is asking people in other countries to call its citizens via a new hotline.

They have also set up a new website for the scheme. The number to call is displayed prominently on its home page. The website advertised Sweden as “the first country in the world with its own phone number”. It invites visitors to “get connected to a random Swede and talk about anything”.

But callers do not exactly speak to a ‘random’ person in the country. Swedes who take the calls have volunteered as ‘ambassadors’ by downloading an app. But they are not vetted or given any instructions about what to say.

The hotline was set up by the Swedish Tourist Association in early April.

The association said, “We want to show a unique and genuine Sweden – a country worth visiting, with the right to roam, sustainable tourism and a rich cultural heritage.”

The idea is “to spark people’s curiosity about Sweden — our culture, nature and mindset. To help us do this, we have the people of Sweden.”

The calls are not monitored but they are recorded to avoid abuse.

Close to 10,000 calls were made to the Swedish Number within two days of its launch. The association said the feedback received so far on the hotline was almost all positive.

(This article is published on Junior Standard on 13 April 2016)

The Swedish Number
www.theswedishnumber.se

HK Govt to boost tourism image
http://goo.gl/kW82Yh


1. tourism (n)
    旅遊業

2. hotline (n)
    熱線

3. prominently (adv)
    顯眼地

4. random (adj)
    隨機的

5. volunteer (v)
    自願參與

6. mindset (n)
    心態





Input personal details to answer the following questions
< Amend Membership Details >
  1. Which country has set up a hotline?
    Sweden
    Switzerland
    Slovakia

  2. 2. What is the hotline for?
    For reporting bad tourist conducts
    For tourists to file complaints
    For promoting tourism

  3. Who answer calls to the hotline?
    untrained Sweden citizens
    volunteer “ambassadors”
    both of the above

Please login to answer the question.

TOP